Counter Culture

We’ve moved on from the days when “bacteria” always equalled “bad”. Good bacteria have been getting a lot of attention for their role in digestive health, but they have plenty of other roles, too – and Counter Culture’s mission is to make probiotics available as home cleaning and bath & body products. They’ve developed a balanced mixture of 13 different strains of lactic acid bacteria that are incubated for a full month as they produce natural detergents and anti-odour compounds and grow into their own strong ecosystem, capable of overcoming any pathogenic bacteria that get in their way. Bottled with purified water, essential oils, and other all-natural ingredients, these become safe and effective household cleansers and hand/body washes.